Skip to main content

The Hamper Debate

The Story of the Traditional Christmas Hamper

A man walks into the office and exclaims how unusual it is to see a “hamper company” busy when it isn’t Christmas time.

“Yes, that’s because we’re not really a hamper company,” is our reply.

“Don’t be silly,” he says, “you make hampers and so you must be a hamper company. If you’re not a hamper company, then what are you?”

“We’re a Euro Style Gift Basket Company.”

He laughs and says that there is no difference. A hamper here is referred to as a gift basket in America. It’s still the same thing.

"Is it?", we say: “A hamper in Ireland was traditionally a charitable gift given at Christmas time and tended to be a variety of groceries, which were packed in a box and filled with foods, of quite distinctly average taste. A Gift Basket accentuates Gourmet food products and places significant emphasis on the presentation, packaging and service.”

“I did hampers a couple of years ago he tells me. We were asked by one of the local banks to make up a hamper for display at each of their branches.”

I tell him that he must have made a lot of money doing them and he said yes that he did!

I suggest a figure and he looks surprised at how close I am to his profit. “How did you know?”

“Because they were rubbish!”

“How do you know that? “

“I saw them. If they are the ones that I remember seeing at the branch of the bank in question. I remember thinking how naff they looked.”

He looks a little disappointed, which surprises me!
“Of course they were poor, you made a ton of money and had no accountability for what you put in them. You simply put in as many things of indeterminate quality as you could safe in the knowledge that nobody could argue that it wasn’t a hamper. For you a Christmas Hamper was a collection of various food items thrown into a wicker container. How could you possibly have produced anything worthwhile, when you didn't know what you were doing? ”

When I was there, the hamper looked tired, disorganised and had nothing in it, that I’d have been excited about opening. So I wonder to myself what was the point?

He asks what we’d have done differently.

We’d have given them a Gift Basket. It would have been themed, contained the best products in the land, been properly packaged and carefully designed. Whoever received the prize would have used the products and would have understood that after consuming just 1 or 2 items that they had something genuinely worth winning.
Most importantly we’d have put our name to it. After all if you are going to offer better value and quality, then you want your brand to be associated with it.

Our customers are individuals. They want to send a gift to friends and family in Ireland, Britain and in Europe. Many have Irish ancestry. They want their gift to be of impeccable taste and great value for money. They want their gift basket to be commented upon and enjoyed. When customers have the hamper delivered to themselves, it never ceases to surprise us how often the basket is referred to as surprisingly good.

Clearly the reputation of the hamper industry in the UK has suffered from years of short term exploitation by people who spotted an opportunity to make a quick buck on a local basis. The Online Gift companies set up in Ireland in the early part of this decade have helped to change that.

The competition online is immense, but each of us is striving to create a better service and a better quality of hamper for all to enjoy. Basketsgalore does indeed create food hampers, but only when they are made with Gift Basket Style & Panache. We simply won’t put our name to anything less!

Basketsgalore Ireland

Comments

Popular posts from this blog

Hen Night Gifts Ireland

A few of us in the office were away on my hen weekend recently & it inspired us to create a new range of hen night gifts.

We had noticed people ordering pamper hampers or wine & chocolate gift baskets for hen night presents before, but until now we haven't had gifts designed especially for hen do's.

Hen Night gifts are popular to send if you are unable to make the hen night, but still want to be a part of it & show you are thinking of them.

They are also good to have as an arrival treat in your hotel room, apartment or B&B. Some companies that book hen activities or weekends, like to offer a Hen Gift Basket as an arrival gift.

Our Hen Party Gift Baskets typically include some bubbly or wine cooler drinks, sweets, crisps, snacks, nuts & lots of chocolates to share! We have also included a few cheeky accessories for the blushing bride, such as 'Bride To Be' sashes & pink fluffy L Plates! So basically everything the hens need to get the party started!

W…

Flowers For Mum Gifts

Our most popular Gift Basket For Mum of all time has to be 'Mother's Day Flowers & Treats'. This is actually kind of amusing as it is somewhat against our original aim to be the "alternative to flowers". Instead of ignoring flowers completely, as let's face it they are still an extremely popular choice of gift, we decided to embrace them in a different manner. Rather than trying to compete with local florists who will always be able to present a more attractive bouquet than one having to travel through a delivery network, we came up with the idea of a flowering PLANT. This attractive floral plant could then accompany a smaller basket of treats to provide the end receiver the best of both worlds.


Historically the 'Mother's Day Flowers & Treats' gift was pitched at a discounted, popular price point and it would be updated slightly each year for repeat Customers. The focus of the basket was on food and this was accompanied by a pretty flower…

Chocolate Gift Delivery in Ireland

Chocolate Gifts in Ireland

Basketsgalore customers may be interested in a few new additions to our range of gift baskets within Ireland. Taking our inspiration from the recent volcanic eruption in Iceland, which caused the closure of much of Ireland's airspace for several days, we have created several chocolatey gifts.

This range of gifts all have the dark brown deep base basket, which contains chocolate brown paper to maintain the chocolate effect. The Gift leads with a really delicious Chocolate & Toffee Spread and a Chocolate Sauce. These products are new from a small producer in Ballyshiel, county Offaly and the smooth taste on the palate simply excites the taste buds. In keeping with the theme, freshly baked Rock Buns and all butter shortbread from county Antrim are included in case you want to cover them in chocolate. These biscuits are chunky and substantial, so you can really pile as much of the chocolate sauces as is possible onto them without fear of them breaking.

The …